Evolution in Press and Media Industry challenging other education sectors
The press and media industry over the years have gone through a humongous amount of change. ‘The era of convergence’ has literally made the industry go through an evolution process and now the merger and fusion of technology have made the industry more competitive and challenging.
The existence of the following has changed the scenario of media profoundly –
1. Social media — Facebook, Twitter, and Instagram.
2. A web version of almost every printed newspaper.
3. A huge number of news agencies producing millions of press releases and bytes.
4. Competition in excess due to the need for garnering ‘breaking news’.
5. News has become mobile. The new feature of mobility or 24x7 connectivity with the internet has added more ‘urgency’ to the news.
6. Live news, stories, interviews and linked data are the particular exclusive features of digital media content.
7. Along with newspapers and television, even on digital media, one has to adhere to numerous ethical practices and policies.
The convergence in the media industry has also helped the industry to grow.
1. As per FICCI, the media industry is expected to reach Rs 2 trillion by 2020.
2. From 2012 to 2018, the media consumption rate has increased in India by 9%
3. Access to 3G and 4G internet connections has contributed a lot in media consumption rate.
4. Allowance of 100% foreign direct investment in the media and entertainment industry has pushed the growth further.
Growing interest in the field of media –
With more exposure to media content and consumption of the same, there’s a growing need among the new generation youngsters to work in the field of media.
With great creativity and available platform to express your opinion, the media sector is now in great demand challenging other educational sectors.
Expectations due to the evolution -
With excess pressure to deliver on time, it is becoming a task for journalists to deliver accuracy with quality. Earlier, during the print and even during the Doordarshan era, the news was presented like ‘news’ but now it is essential to come up with a catchy headline, a ‘breaking news’ and attract more and more audience.
You are expected to have knowledge at least about the basics of journalism, to know how to procure sources and file stories for your copy editor to go through. You must know the impact of social media and how to use it to reach your target audience, how to convert a single story into various formats for different platforms of print and web and do all of these without breaking any policy or giving rise to any complaint about ethical grounds.
If you are in Kolkata and want to become a journalist, then to gain all the knowledge mentioned above before starting your stint as a professional, you must go through the journalism colleges in Kolkata.
There are some excellent journalism courses in Kolkata that provide you with the insights of the media industry and make you industry ready during the course of the program.
From writing reports to reporting from the field, you get hands-on experience of the real world while studying only.
Some journalism colleges in Kolkata also have the best infrastructure possible to provide to the students. From studio facilities to outdoor coverage — You get the feel of being a journalist even before starting your career by enrolling into one of these journalism courses in Kolkata.
