Why Indian Film Producers Must Find Their Niche and Brand Themselves?
Brand is the most important aspect existing today. Not only a company should think about it but an individual should also care about his/her personal branding as it gives a memorable impression of that person and also tells what is expected from that person.
It helps to maintain the reputation and also simplifies the job as you get to know your like minded people to work with, the kind of people who would relate with your goals and understand you, help you to fulfill them and be with you not just as an audience but as a support system too.
It’s been from a long time that actors/directors only care about their branding for example:- Sanjay Leela Bhansali (use of grand sets/mythological stories)- Ayushman Khurana(Films on social awareness like- Dream girl , Vicky donor etc) doing this help them win the trust of audience that they would come up next with some similar movie and even helps the casting team to select a particular actor for the role that audience would love to see.
Similarly if producers also start building up their personal USP and niche in movies then they would also become more popular among not only audiences but also among the investors and distributors who are the most important people to shoot and distribute a movie.
Yes , working for different genres in films gives a very diverse experience in movies but at the same time we need to understand that with the rising competition we all need to select a particular genre/niche that we must be known for among people. This will help them build sense of trust among everyone.
Indian audience’s majority portion is held by the youth and once you create an image in their mind, the like minded people will become loyal to watch your films again and again.
For example :- Indian audience shows love to Shah Rukh Khan(SRK) for romantic movies and Salman khan for his action sequences, dialogues and six pack abs.
To do anything you must have knowledge about its history, present and its future all of them.
Follow the simple steps-
1. Research on genre’s which is likable for you and its potential market in near future.
2. Search for the best filmmaking training institute, film making courses.
3. Decide and select for the best filmmaking training institute irrespective of its location/fees (As it is about your career, please note make good long term investments for good returns)
4.Real Field Test- (Talk to the institute’s students online and offline, talk to the management, check its brand/ institute image vs reality)
5. Do variety of internships and jobs in this industry for at least a year.
6. Finally when you think you are trained enough and can produce your own films then go for excellence in a genre and create your personal brand.
(For one of the best filmmaking training institute, film making courses in Kolkata do check and visit https://www.ilead.net.in)
7. Lastly make an impact in the society for its welfare, because movies play a very crucial role in shaping young minds.
Hence creating a brand and finding their niche is very important for Indian films producers.
Author Bio: This blog is written by Shivam Agarwal who is a student of iLEAD pursuing a Bachelors in Media Science.He take interest in guitar, chess and piano.He has keen interest towards film making too.
